Social Media Marketing Services

Engage and expand your audience across the web with social media marketing.
  • Target influencers in your niche.
  • Increase word-of-mouth referrals.
  • Stay on top of conversations about your industry and company.

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals.

Discovery

Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

SEO Audit

Create baseline for current social performance based on analytics data

Competitive Analysis

Define social competitors, and the networks they're active on, based on industry keyword search and client interviews

Strategy

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Profile Strategy

Document actionable plan to develop or optimize profiles across networks

Engagement Strategy

Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long-term goals in order to properly evaluate campaign performance

Content Strategy

Create a content calendar that features content that will be posted based on each social media network and profile

Advertising Strategy (optional)

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Campaign Execution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Content Implementation

Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget

Community Management

Following the engagement strategy, interact with users and influencers across networks

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month - Analysis Specialist

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved - Analysis Specialist

We Leverage Social Media to Engage Your Audience and Increase Sales

Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers

Engage Customers in Meaningful Conversations

Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

Provide Exclusive Offers & Discounts to Your Audience

People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.

Engage Visitors by Having them Contribute Content

A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.

Provide Exclusive Offers & Discounts to Your Audience

People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.

Put a Human Face on a Big Company

Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.

Social Media Integration

Social Media Marketing offers great advantages when it comes to targeting a brand's target audience. There are a number of techniques you can use to efficiently reach your desired audience:

Channels for Social Media Integration

Account Login / Registration

  • Facebook Connect / Open Graph
  • Google Connect
  • Twitter Connect
  • OpenID

Community Building

  • Facebook Friend Connect
  • Google Friend Connect

Onsite Content

  • Twitter Status RSS Feeds
  • Google Profile
  • Facebook Profile Badge

Examples of Social Media Integration

Goal

A women's online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.

Solution

Elite web design integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily "Like" stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories.